Real family life,
made to connect.

Life With Alice, Amy & Ira is a family and motherhood lifestyle platform built around the real, funny and often chaotic moments of everyday family life.

At the heart of our content is Ira — our animal-obsessed little boy whose huge personality, curiosity and completely unfiltered moments have become a natural source of connection and engagement for our audience. Alongside him, Alice and Amy share the reality of raising a family together, from the joyful milestones and adventures to the messy, hilarious and relatable bits of parenting that happen in between.

Our content is rooted in authenticity rather than perfection. We want people to feel like they are following along with a real family — one that laughs a lot, loves fiercely and isn't afraid to show the everyday reality of motherhood.

We also share a more personal side of life, including Alice's experience of navigating grief after losing her mum during the COVID pandemic. It is a story of love, loss and finding a way to keep moving forward while building a family of our own.

Our community is overwhelmingly female, with more than 70% of our audience based in the US and UK. Recent content has reached hundreds of thousands of viewers organically, while our strongest historical content has reached into the millions.