LIFE WITH Alice & Co.
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Adventures
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LIFE WITH ALICE & CO. • FAMILY CREATOR

Two mums, little moments,
one growing family.

A little family, with a lot to share.

TWO MUMS • TWO BOYS • ONE GROWING FAMILY
13K+Instagram followers
8KFacebook followers
2.2K+TikTok followers
2.68M+Cross-platform views on Grandad “32”
2.3MCurrent views on our top Instagram Reel
166K+TikTok likes on Grandad “32”
See what everyone's watching ↓ View our Instagram ↗ Work with us
Alice, Amy and Ira together on a family day out
The Co. is growing 🤍
Growing family✦Motherhood✦LGBTQI+ family✦Parenting✦Creator life✦Real life✦
01 / ABOUT US

A little different.
Completely relatable.

We’re Alice, Amy & Ira — a two-mum family sharing the funny, chaotic and completely unfiltered moments of family life, with a new baby boy joining our crew in 2027.

What started with Ira’s huge personality and extraordinary love of animals has grown into a community that comes along for the everyday moments with us. From the things only a three-year-old would say to family adventures and the chaos in between, the content that performs best is usually the content we never could have planned.

Real life, real reactions and a family that’s still growing.

Alice, Amy and Ira enjoying a family day out together
Ira wearing his helmet and sunglasses

MEET IRA — OR, AS HE’S NOW KNOWN, “SIR DAVID SNACKENBOROUGH”

The little personality
behind the numbers.

He’s also become known in his own right as Sir David Snackenborough, with a community of 5K followers. When Ira features on Life With Alice & Co., we often collaborate with Sir David Snackenborough too — extending selected family content to an additional, highly engaged 5K audience.

Visit David Snackenborough Instagram →
02 / OUR CONTENT

Content that people stop for.

Amy and Ira sharing a cuddle in the garden HIGH-PERFORMING FAMILY CONTENT

HIGH-PERFORMING FAMILY CONTENT

Performance driven overwhelmingly by non-paid reach. Detailed reporting is available in our Creator Insights.

Real moments. Remarkable reach.

Our strongest content is natural, personality-led and instantly relatable — turning everyday family life into highly shareable stories.

Explore the Instagram →
012.68M+

Cross-platform views

Grandad “32” across Instagram, Facebook and TikTok.

022.3M

Top Instagram Reel

Our biggest Instagram Reel by current view count.

03166K+

TikTok likes

On Grandad “32”, alongside 10K+ shares and 740+ new followers.

046,550

Follows from one Reel

Follower conversion from our breakout Instagram Reel.

CREATOR INSIGHTS

Want the detail behind
the headline numbers?

Download our one-page Creator Insights for the full platform breakdown, audience snapshot and selected performance proof.

Download Creator Insights ↓
Ira holding hands with his grandad
AN AUDIENCE FAVOURITE

Ira + Grandad.
A duo people come back for.

Some of our biggest cross-platform moments have centred on Ira and his Grandad. Their natural relationship has become a recurring audience favourite, with viewers regularly asking to see more of them together.

For brands: that gives collaborations featuring the two of them a ready-made, recognisable dynamic — particularly for family, food, days out, travel and multi-generational storytelling.

SEE THEM TOGETHERWatch Ira + Grandad on Instagram ↗

ORGANIC MEDIA MOMENT

Picked up by Great British Memes.

Our family content was organically shared with its 3M-follower audience.

View the Great British Memes post ↗
Great British Memes sharing Life With Alice & Co. family content Hover or click to enlarge

WATCH THE CONTENT

Top-performing
Reels.

KEEP WATCHING

More standout content

Five more high-performing family moments to explore.
05Watch Reel ↗ 06Watch Reel ↗ 07Watch Reel ↗ 08Watch Reel ↗ 09Watch Reel ↗
THE NEWS IS OUT 🤍 Big brother era, officially unlocked.

Our baby boy is on the way — and these are some of the first little moments from sharing the news with the world. Our next chapter as two mums raising two little boys is just beginning.

Ira proudly holding ultrasound scan photographs
Ira smiling while holding ultrasound scan photographs
Ira showing the baby scan photographs
Watch our announcement
04 / WORK WITH US

Let's create something
people remember.

Life With Alice & Co. is available for brand collaborations and long-term partnerships that feel natural to our growing family and useful to our audience — from parenting and baby to lifestyle, days out, home and family experiences.

Start a conversation
01

Sponsored Reels

Story-led Instagram content designed around your brief without losing our natural voice.

02

TikTok campaigns

Short-form family content built for attention, personality and shareability.

03

Stories & UGC

Authentic product storytelling, demonstrations, recommendations and behind-the-scenes content.

04

Long-term partnerships

Ongoing creator relationships that build familiarity and trust as our family and content evolve.

05 / SAY HELLO

Want to work
with the Co.?

For collaborations, partnerships, campaigns and creator enquiries: